Edme Insurance Brokers – A Seamless Brand Transition Online
apps:Adobe Illustrator, WordPress
services: Website Design & Development
website: https://www.edmeinsurance.com/
#01. The Challenge
Edme Insurance Brokers Ltd. (formerly Aditya Birla Insurance Brokers Ltd.) was undergoing a brand transition and needed a modern, professional website that reflected its evolved identity. The challenge was to maintain brand tonality, trustworthiness, and industry authority while refreshing the design aesthetics for a digital-first audience.
#02. The Solution
We crafted a clean, intuitive, and visually aligned design system that honored the brand’s legacy while embracing its new identity. Our approach focused on seamless navigation, clear content hierarchy, and strategic use of the brand’s color palette, typography, and imagery to maintain consistency and credibility.
#03. The Result
The redesigned website not only reinforced Edme’s brand presence but also improved user engagement and accessibility. The fresh aesthetic successfully bridged the transition from ABIBL to Edme, delivering a professional, trustworthy, and future-ready digital experience.
