In today’s fast-changing world, for a brand to flourish, it is important to make sure that there is brand differentiation. And that’s precisely where Techibo, the best digital marketing agency in Kolkata, can help you create those digital marketing strategies that will help you communicate to your target audience how your brand stands out from the others. We not only assist with strategies, but we also go above and beyond, brainstorming and providing winning strategies for our clients. We strongly believe we are the craftsmen for successful strategy planning and approach the process with complete diligence. Let’s break down our process and describe how we inculcate creativity into brainstorming winning strategies for our clients:
Comprehend the Mission, Vision, Goals, and Values of The Client
It is our first and foremost step, prior to planning the strategies, that we learn and understand the mission, vision, and goals of the client so that we clearly know what the client is aiming to achieve. In addition, we also make it a priority to learn of the values that the client holds in order to render a service so that we build up ideas that are aligned to it and no values are compromised. Here’s how we do it:
- We hold sessions with the client wherein we gather knowledge about their services, target customers/audience, market competition, market stretch (national/international), etc. We take time to understand the client’s key performance indicators (KPIs) to have a clear idea of the success metrics. At the same time, we also study the areas where the client is facing challenges to understand the impact these challenges are having on the client’s business or the services that they offer.
Research and Analyze the Target Market
Focused on our aim in framing successful strategies, our next step in the process is to study the market. Research is always the foundation of successful strategies. We conduct in-depth market research and compile pertinent information to guide our process. Thorough research aids in creating a pool of information that benefits ideation.
We make sure
- We conduct competitive analysis and recognize the client’s competitors, their strengths and weaknesses, and find potential opportunities to differentiate the services/products our client offers.
- We study the current purchasing behavior of the target customer and also analyze the trend that is being followed in order to be able to propose strategies that are future-oriented to stay ahead in the market.
Communicating with Relevant Departments to Create a Data Pool
Every business or organization is formed of different departments. We make sure to collaborate with the relevant departments, for example, the marketing team, sales team, and data analysts’ team, to gather their perspectives on the market analysis conducted. This cross-functional collaboration generates creative concepts that touch on every facet of the company, leading to a data pool catering to our ideation formation process. This helps to pipeline development that would be more appealing to the target audience.
Open-Ended Creativity
While brainstorming, we ensure that we encourage open-ended creativity, providing us with the opportunity to present a wide array of options to our clients, allowing them to choose the approach that best suits their requirements. We touch upon:
- Presenting feasible strategies with the potential to produce results right away.
- Using novel technologies, special collaborations, or unorthodox marketing methods
- Exploring all the possible avenues, we present strategies that foster long-term growth and are in line with the client’s overarching objectives/goals.
Streamline and Evaluate the Approach.
Once the client has made their choice from the broad set of ideas presented to them, we take action on the work of refining the ideas and evaluating the feasibility, scalability, impact range, and adherence to the brand. To make sure the final strategies are effective and implementable, we meticulously streamline the ideas while keeping in mind—
- Does the strategy have the potential to significantly move the needle in achieving the client’s goals?
- Can the strategy grow and evolve as the client’s business expands?
Test, Optimize, and Evolve
A winning strategy changes over time in response to feedback, data, and shifts in the market. Following implementation, we continuously assess and track the strategy’s effectiveness to ensure
- The strategy is meeting the client’s requirements and expectations.
- Data-driven adjustments are made in real time following the KPIs.
Conclusion
Brainstorming winning strategies for our client’s digital marketing needs is not just about ingenuity; it’s about collaboration, research, and accuracy in execution. We make sure that the strategies we build are successful, creative, and suited to long-term success by comprehending the client’s vision, carrying out in-depth research, working across teams, and continuously optimizing. We go above and beyond the usual when it comes to generating winning strategies for our clients.
